Empreintes 2009 - Forum international pour le futur des marques

Program subject to modification
(Last update: November 4 th, 2009)

Thursday November 5th

Conférence n°1
Does alternative
consumption inspire
alternative marketing?

Conférence n°2
Online forgery: lawsuit or
negociation?

Conférence n°3
Do crisis phenomena
enhance or decrease the
value of brands?

Conférence n°4
Where does brand
responsibility ends?

Conférence n°5
Is innovation a symbol of
economic performance?

Conférence n°6
What methods can we use
to analyse consumer
expectations?

Conférence n°7
Participation, trap or
creative stimulus for
brands?

Conférence n°8
Naming in 2009, opportunity
or necessity?

Conférence n°9
Sustainable development:
where does communication
stand, stuck in the middle
between business interests
and eco-saturated public
opinion?

Conférence n°10
Is luxury still a model?

Conférence n°11
What emotional and rational
territories in advertising?

Conférence n°12
What is the purpose of
social networks, how can
they be used?

PLENARY SESSION
Redefining the world with imaginative creativity

Despite the economic upheaval that has disrupted consumption patterns, today’s disenchantment does not spell the end of the road for brands and markets, provided that they are able to change their vision by making the most of imaginative creativity.